At Atomic, we know your brand has a story to tell. We discover your story and then create content that resonates with your target audience not as ‘advertising’  but as entertainment-first programming.  You will be surprised and delighted at the creative ways we integrate your message and brand awareness into compelling formats.

Our team of experienced, award-winning content creators from the world of television and streaming work with you to develop a custom strategy that aligns with your brand messaging and goals.

Below you will find a collection of case studies that showcase our work with a diverse range of brand clients. In each case we helped a brand struggling to engage consumers by creating an engaging series that unlocked tremendous value.

This is just a sampling of the many brands we’ve worked with over the last decade.

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General Electric: GE in the Wild

General Electric wanted to showcase the innovative work they were doing in multiple sectors.  The goal was both general awareness and recruitment of college students who were pursuing degrees in engineering.

G.E. had identified that many students saw Silicon Valley as a more forward-thinking career opportunity, rather than the more industrial-focused work of G.E., and they were struggling with how to change that perception.

To create long-form content that would highlight the extraordinary innovation in GE’s business units, we travelled around the world with hosts Alie Ward (Ologies) and Adam Savage (MythBusters) to showcase the cutting-edge work G.E. was doing around the globe in diverse sectors like: healthcare, power, aviation, manufacturing,  logistics, and transportation. 

From wind farms in the Baltic Sea to jet engine manufacturing in the heartland, each episode of ‘G.E. in the Wild’ was designed to be fun, informative, and surprising.  We exceeded the desired organic views many times over, becoming the most viewed long-form web content in G.E.’s history.

IBM: Dark Web, Fighting Cybercrime

To generate excitement around their A.I. capabilities, IBM wanted to highlight the ways in which their A.I. product Watson was a powerful ally for humans engaged in the fight against cybercrime.

They engaged our team to develop and produce a documentary about the fight against cybercrime, using IBM experts but keeping the film itself lightly branded so that it could be broadcast as non-branded general entertainment.

The resulting film aired globally on the Discovery Science channel and served as an opportunity for IBM to demonstrate the power of Watson to vendors, the public, and clients in a fun, narrative documentary.

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Rational Mind

Apeiron Investment Group is a large private investment fund that focuses on exciting and world-changing tech and biotech.  Their goal is to improve the human experience by creating greater health, abundance and happiness.

Many of the technologies they invest in are either unfamiliar to the average citizen, or in some cases are the object of irrational fear or bias.   Apeiron realized they could leverage bespoke content to educate the public about the real benefits and potential risks of the technologies in their portfolio. To create this content, they turned to us and Pietro Boselli, renowned science communicator, engineer, and PhD.

With Pietro, we created the series RATIONAL MIND, each organized around a key topic, and featuring leading voices in the fields of agriculture, longevity, health, communications and more.  We provided a platform for cutting-edge thinkers and researchers from Harvard, Bayer (Monsanto), Rodale, General Electric, The Global Seed Vault, Northrup-Grumman, and more, to create conversation with Pietro and our more than 5 million viewers.

Vlad and Niki

The Vlad and Niki Youtube channel is a global phenomenon, with nearly 100 million subscribers, and it is one of the most profitable YouTube channels in the world.

When Underscore Talent and the rest of the team behind the channel decided to expand the video IP into audio for children, they turned to our team. The mission was  to develop a bespoke podcast that leveraged our expertise in narrative and STEM communication, but with the familiar DNA of the core YouTube channel.

We saw their challenge of adapting a highly visual YouTube series into “audio only” as a great opportunity to expand the universe of the original IP and create a unique, interactive and engaging audio series.  We created narratives that allowed organic inclusion of Social-Emotional Learning and STEM education as key parts of the audio series, hiding some learning in with the fun & games.  

Top Golf: Chef Showdown

Top Golf is a global sports and entertainment brand with 100 million fans.  Several years ago they identified that many people come to their golf facilities with golfers - but without the intent to golf themselves. 

Top Golf realized they had an opportunity to increase excitement and revenue around their food and beverage offerings specifically with the non-golfing clientele.  By making the menu more appealing and creating interest around the items, Top Golf expected this would lead to more sales of these high-margin products.

Working hand-in-hand with Top Golf’s marketing and culinary team, as well as WME/IMG, we created Top Golf: Chef Showdown, a competition series that highlighted the best chefs from Top Golf’s many locations competing to have their very own regional, seasonal item added to the Top Golf menu. 

With celebrity chef judges including Scott Conant (Chopped), Marcus Samuelsson (Red Rooster), and Alex Guarnaschelli (Iron Chef), the series ran for five seasons, generating millions of hour of impressions. This created laser-focused attention around the chef-inspired menu at Top Golf and substantially increased food and beverage sales across the entire company.

Siemens: Think Like an Engineer

When Siemens USA, one of the world’s largest technology companies, realized they would reap enormous benefits from updating their classroom-facing educational materials, they turned to us for help in creating video materials.

The videos had to be engaging for students, aligned with Siemens brand guidelines, and easy for schools and teachers to adopt in the classroom.  The resulting product is being rolled out to U.S. classrooms, with a focus on expanding internationally.

The success of this project led Siemens to engage us to develop a broader awareness campaign about the power of engineering in everyday life, beginning with a ten-episode series that will deploy globally in 2023.